Opening Observation Study
The purpose of an Opening Observation Study is to provide feedback as to how representative jurors responded to the actual opening statements in trial.
The trial team can then use this information to identify what trial themes came across to the jurors and what issues would need to be emphasized or explained during the course of the trial.
After the actual jury has been impaneled, a small group of shadow jurors are instructed on the task and the JuryScope moderator brings the shadow jurors to the courthouse. The shadow jurors are not told which side they represent and are instructed not to talk to anyone at the courthouse. The observing jurors then listen to all of the opening statements, taking notes if they wish. Following the opening statements, the shadow jurors meet with the JuryScope moderator for a debriefing session, capturing their thoughts and reactions to the opening statements.
JuryScope offers a comprehensive selection of consulting options to guide the trial team through all stages of litigation.